Unfiltered

What’s The New Hip In Marketing?

The Big Secret That Big Firms Would Not Tell You

Technology adds all the extra oomph to brand images. People just do not buy things based on needs anymore. Truth is, if you are reading this and are younger than 16 years of age, need based marketing does not work on you.

You crave something different, something tasteful, something that means a lot more than a thing. You just do not see how something could be sold based on its properties unless it has a personality that resonates with you?

Shooketh on the truth of things? It gives more than just competitive differentiation to brands. It is a whole new chapter in marketing. Starbucks, American Express, Barclays, Kodak, BurgerKing Russia and KFC Canada are all onto the tech parade.

If you are looking to brand your product then you are in for the right tip And old texts can not give you the answers you are looking for.

Cryptocurrency has become the hottest marketing tactic. But, why? It gets brands free publicity, editorial space and the attention of enthusiasts. Everything that is cool today, was created by computer and tech geniuses some time ago. The early movers are pioneers in their industries for ever onward.

It is no new fact that we think in terms of pictures and ideas, and not words. Which is why brands are always working on great theatrics and visuals. Cryptocurrency is new. It is fresh, it is future talk. It is the spring of youth for the ones out of touch. It makes old brands look young; A break on the main stage for the irrelevant. Any brand looking to sell in today’s competitive market can sell some attractive phones with this no?

The thin line of difference between a good bank and a post-modern, chic bank is the bank debating on cryptocurrency. Smaller businesses that show the tiniest amount of interest in cryptocurrency and blockchain systems redirect their audiences to the image of futuristic foresight and intel.

What else to add character to a brand than the fresh out of the boat technology everybody is talking about? Small and large companies alike are starting to make the transition, with brands like Overstock, Microsoft, Expedia, Newegg, and even Subway have been in the news on thinking to hop on the bandwagon.

Brands that have moved on to it seem willing to take risks for the sake of progress. Imagine the hits on the like button for their posts.

The cryptocurrency market is set to hit $1 trillion this year, so the risks are going down as the benefits continue to rise.  What started as click-bait and scam ridden advertisements has now been extensively regulated to suffice as a trusted network for millennial, gen-x, gen-z audiences.

Any bank in their right mind that looks to exist ten years from today in a world where each single one born in these generations will certainly have a bank account, is weighing pros and cons of the movement to this super tech world of unlimited possibilities.

Bigger chunks of populations now want border-less solutions for all. The digital, global blockchain era is the answer to unbanked, underdeveloped world problems. Bitcoin and big crypto names like Ether becoming acceptable and usable in more and more areas. This necessitates the need for new and improved brand visions. Old age marketing is quickly running to obsolescence.

Computers changed businesses. Developments in internet changed the way we transact and interact. Cloud and smartphones changed what users can do with their incomes and the speed of it. Blockchain and Cryptocurrency is up next. Blockchain technology is here to stay, looking to disrupt several industries. The wave has begun. Look into the possibilities. Market it like the trendy veterans do. Might as well enjoy the free ride to the future of things in the process.

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Khunsha Javed

A Filmmaker, PR enthusiast & Editor of BlockPublisher-Unfiltered. I like things that make my brain tingle. Email: khunsha@blockpublisher.com or editor.unfiltered@blockpublisher.com

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