Understanding Trezor Through Q/A With The Platform’s Head Of Marketing

Trezor is the leading hardware wallet to store and manage digital assets and provide advanced security for handling cryptocurrency private keys. Its security aspect keeps crypto keys away from the internet and confirms transactions on the network built in on the device. It has two iterations in Trezor One and Trezor Model T, which carry advanced features like the Password Manager and U2F two-factor authorization.

The platform is one of the leading storage hardware products to store cryptocurrencies and ensures safety along with complete decentralization. It takes immense pride in its security provision and is endorses by leading companies like Forbes and CNN. Block Publisher, collaborated with Trezor’s Head of Marketing Mr. Dita Eckhardtova for an insight over the project and its vision. The interview went about as follows:

Q: How did the name Trezor come into being?

Trezor means “a vault” in Czech, so we thought it would be a fitting name for safe storage.

Q: What are the names of founders & what roles they have in the company? 

Pavol Rusnák, or Stick, is Co-Founder, CTO, core developer and cryptographer at SatoshiLabs. He is leading the development of software and hardware projects such as Trezor, the first hardware wallet. Along with his regular work, he is also interested in artificial intelligence and cognitive science in general. In his spare time, he works on award-winning new media interactive installations.

Marek Palatinus, or Slush, is Co-Founder and CEO at SatoshiLabs. Before SatoshiLabs, he has worked for many online startups and made valuable experience in the banking industry as an enterprise IT architect. In 2010, he discovered Bitcoin and started to work on it full time in 2011. Since then, he has become a cryptocurrency pioneer, having started the first mining pool as well as the first cryptocurrency hardware wallet – Trezor.

Alena Vránová is Co-Founder and ex-CEO at SatoshiLabs. A talented business developer and an ardent Bitcoin supporter, Alena has decided to step down and leave the company for a new challenge in January 2017. Her new projects remain crypto and Trezor-related and her relationship with SatoshiLabs remains friendly and warm.

Q: What is the functionality of Trezor & its user market? 

Trezor devices offer wide range of features all the way from the basic ones, like generating and protecting private keys, to using these private keys to sign cryptocurrency transactions in a safe environment, encrypt passwords, authenticate SSH login, serve as a 2FA token, and prove digital ownership. It is a tool to secure one’s digital identity.

Q: What is the unique thing about Trezor? (What makes you different from other such service providers?)

Ever since Trezor came to existence, our developers have been consistently coming up with new innovations, pushing the security standards further with every firmware update. The cryptocurrency industry has widely adopted many of the features first developed on Trezor. This was partly possible only because we believe open-sourcing the software and hardware is the best way to share our knowledge and incentivize innovation.

Q: What real-world problem are you solving?

We are trying to bring a new concept of digital identity and ownership to the general public. This has only been possible because Bitcoin exists.

Q: Why are you using blockchain to solve this problem and how are you using it?

The nature of Bitcoin’s open blockchain allows us to work with cryptographic proof (signatures), which is transparent-verifiable, accessible globally, immutable, and decentralized. The combinations of these properties are very hard to find in the digital environment.

Q: What challenges are you facing & have faced, in the development of your project?

One of the biggest problems has always been finding enough skilled developers. This is slowly starting to change, maybe thanks to popularity cryptocurrencies gained in the recent years.


A one-stop shop project review about Trezor will be published very soon on BlockPublisher.

Razi Khan

Researcher, Electrical Engineer and a teacher, Razi is one who takes great intrigue in the prospects of blockchain and cryptocurrencies (BTC in particular) while contributing a critical approach over the subject regularly. Contact the editor at

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