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Unfiltered

The Truth About Who Owns Social Media

Hint: It is Not you

With each Facebook post that you put on, you have added value to the network. With each Instagram story, each Instagram comment and like, you have raised the amount of money Instagram makes by a fraction. You, the users, determine which application will succeed, which one is hip enough to advertise on and which one will take sh*t loads of heavy traffic each day.

This is standard crap that any Influencer guide will tell you. It will have you believe that you are thinking or the god of social media. You have the ultimate say in how things work. But, because there is always a but, this is a lie.

Social media is controlled by its owners and what benefits them rules the networks. Social media kings are not the users or even the advertisers, but the makers of it. The developers and the cartels that own them, just like traditional media.

What? Your whole life has been a lie? Oh, yes, we know it. We know what public relation wise apt information tells you every single day. Social media is very centrally run. Snapchat scandals on leaked images, unauthorized by the owners for public viewing and what not have surfaced every now and then.

And, yet, nobody has taken any action. Why not? Because, for most users there is no alternative. Most users are unaware. Most users do not know what their digital rights are. In some cases, there is no clear litigation and the line between rights and privileges is so dull that no user ever finds out.

The social media awareness has been focused primarily, on the numbers, on expansion and not on literacy. Not on expanding the knowledge resource of individuals. Yes, we all have been there, clicking accept and continue without reading the terms and conditions. Yes, we all have joked on it, seen memes and still done nothing.

We do not have to do anything. All we need to do is know, what claims are lies.

But, this does not mean that social media is a jail whose keys are in the hands of the owners and not the users. There are better alternatives. We just do not know it yet. Alternatives ruled democratically. Alternatives, that are free of central figures choosing what the privacy policy will be. Yes, it is a hundred percent true that the privacy rights are in your control. How, is that for consent. No means no. If i don’t want my picture to be shared in a group of total strangers commenting on every single thing in the composition of the frame, i can chose to stop that.

Such is the greatness of the promise of blockchain. As, of now, we have a blockchain based Twitter, Reddit and YouTube available to us. The Facebook of blockchain is underway. Emails are already possible to be sent via blockchain networks. No tampering, no nudging, no bugging. Spam control – spot on. Shelf life and expiry of data and how long we want it to live is being worked currently. The options are expanding. The question is, are you willing to take that leap of faith?

For better or for worse, the internet is changing. Are you with me? It asks.

Khunsha Javed

A Filmmaker, PR enthusiast & Editor of BlockPublisher-Unfiltered. I like things that make my brain tingle. Email: khunsha@blockpublisher.com or editor.unfiltered@blockpublisher.com

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