UK based organic and animal cruelty free brand Lush cosmetics has always been at the forefront of sustainable and transparent operations with regards to the raw materials they put in their products to the way their products are actually made.
Which is why it is no surprise that they are the first international skincare chain to step out into the unknown and start accepting Bitcoins as a form of payment on their online stores.
The brand recognizes the importance of being a part of change and progress in today’s day and age and will soon be joining the likes of Expedia and Microsoft.
Mike West who is the Financial Manager at Lush stated that, “Accepting Bitcoin is very exciting for Lush. With Bitcoin, customers from all around the world will pay the same for our products, free from volatile currency fluctuations and lofty bank charges. Cryptocurrencies are the future of global trade and we want to ensure that we are prepared to move into this new digital era.”
Since Bitcoin is not subject to any intermediary laws and regulations or prone to any global foreign exchange fluctuations, this means that Lush customers the world over will pay the same price for any given product if they pay through Bitcoin.
However, this is not all the skincare giant wants to limit themselves to as they realise that digital currencies are more than just an avenue for trade but rather are super interested in using blockchain technology to provide, “an ethical viewpoint on its possibilities.”
