Swiss based cryptocurrency payment solution provider UTRUST announced yesterday that ex-executive of global organizations PayPal and Ebay, Sanja Kon has joined its network. The UTRUST team announced of Kon’s arrival into the setup as Vice President of Global Partnerships and that she joins effective immediately.
As VP of Global Partnerships, Kon will look to develop newer relationships with key international stakeholders while strengthening existing ones to improve the accessibility of digital assets and increase cryptocurrency adoption. UTRUST took to their Twitter feed to share their delight of Sanja’s arrival.
— UTRUST (@UTRUST) September 18, 2018
Sanja worked most recently as Head of Marketplaces and Large Enterprise Partnerships for PayPal in the U.K., joining in January 2018. Prior, she had worked for eBay in Italy and the U.K. from 2013 to 2017, holding executive positions with increasing responsibility before becoming Head of European Partnerships.
Nuno Correia, co-founder and CEO of UTRUST felt that Kon’s induction to the UTRUST team was absolutely critical and the right move for both parties.. She said:
Sanja’s experience at PayPal and eBay makes her the perfect person to help UTRUST drive merchant adoption of our crypto-payments platform. With Sanja’s knowledge and experience in establishing key relationships for PayPal in Europe and advancing the digital-payments market, we anticipate that she will be a key driver in elevating UTRUST’s brand in the crypto-commerce space and ultimately the future of online payments industry.
In the same context, Sanja was equally delighted about joining UTRUST and its prospects while also showing of her fascination about the evolution of cryptocurrencies. She said:
I’m constantly fascinated by how technological innovation impacts our daily lives, and in particular, the rapid evolution of crypto payments. UTRUST is well positioned to have an enormous influence on the cryptocurrency and e-commerce industries. I look forward to joining such a great team to ensure we maximize this tremendous opportunity.
Sanja is a versatile business advocate who holds a double masters degree from Copenhagen Business School and Bocconi University in Milan and can speak English, Italian, Croatian and Serbian fluently.
Her involvement in blockchain and cryptocurrencies is not only a big coup for UTRUST but also the space as a whole. It marks a paradigm shift for leading business advisers from the tech and finance sector moving towards the blockchain industry. Crypto analyst and Forbes contributor Joseph Young was quick to realize the potential of Kon’s move to crypto. He shared his bullish claim on the news and said:
Talents from the tech and finance sector are moving to the crypto and blockchain sector. Optimistic to see executives from PayPal, LinkedIn, Amazon, and major banks coming to crypto and blockchain startups like Coinbase, BitFlyer, and recently UTRUST.