Blockchain Ensures Food Truth and Trust, No blur lines?

If you are like me then you love to squeeze yourself a tall of orange glass in the morning, no sugars, hopefully no preservatives, no contamination. You like to treat your body right (at most times). You like to shake things up every time you reimburse your gym needs and protein powders are best with the fresh produce blended in it.

Of course – health is a goal of any person earning $20 a week, to any person earning $2000 and so on. Body comes first. Mind is fueled by this body after all. So while so many of us are strictly vegan, some occasionally vegan, some au natural, some purely organic, some like to munch it all down, we are all in for the same end goal. A healthy and happy life. The proportions of health and happiness and also, the definitions differ for all.

But, our aspirations are somewhere around here. We love to keep the planet happy, tummy well and the body clean.

So, how do we know if the produce we bring in to our homes, fridges and freezers is truthfully any good or not? Super markets lie to the public everywhere around the globe. Some are caught by the authorities, some collude, some get away. Borderline? – You gotta trust them and be blind about it. You gotta believe what they are selling you even if it is stale, rot and injected with preservatives.

Food security has always been a tricky affair. Can not blame the profit blaming businesses right? There is not a single way to help this situation. The problem can be reduced to the idea of trust and health. To find a solution, trust’ must be made fundamentally possible, unfuckablewith and seriously effective.

Fruit and vegetables are the most natural source of minerals, vitamins and other dietary supplications. Yes, we love us an occasional energy bar, dessert and what not. No, we are not heath shaming anyone. We love our carbs, pastas, pizzas and what not. Science has helped in Vegan-izing it all. And we are all for it.

But, what if our source, our primary ingredient is compromised?

Yes, we are talking serious contamination, quality and life compromise, poor grading and scams. Technology is constantly evolving to make internet-trust an actual thing. Later this phenomenon was applied to all facets of commerce and industry, life and work and what not. The blockchain tech has offered all types of vendors, industries and responsible businesses a chance to ensure that they are not lying, that their customers can be transparently and truthfully be shown the reality of the products they are buying.

IBM Food Trust built such a technology that changed Walmart’s Practices and Quality standards. Other startups and small scale businesses are doing following suit for organic, cruelty free and non-GMO foods.

This is also a part of new programs in which IBM has partnered with Nestlé, Dole, Tyson Foods, Kroger, and others, to use blockchain technology to track food throughout the complex global supply chain.

Does this mean we can be actually happy and healthy now? Perhaps.

This also means that repackaging the expired foods and food dumping can be resolved or eliminated effectively. Once, more and more companies, authorities, and more importantly customer groups pressurize businesses to improve their supply chain and quality implementation will result in better food consumption and lifestyle patterns globally. This may also ‘migrate a huge swathe of the food world into one organized system.’

Coupled with companies this could lead us to achieving the actual benefits and energy benefits that we seemingly consume these items for.

Khunsha Javed

A Filmmaker, PR enthusiast & Editor of BlockPublisher-Unfiltered. I like things that make my brain tingle. Email: khunsha@blockpublisher.com or editor.unfiltered@blockpublisher.com

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