Opinions

Bling’n Bitcoin: Canadian Jewelry Retailer, Birks Group to Accept Bitcoin

The next diamond ring you buy might be through Bitcoin. Let that sink in. While we were busy in predicting all the ways the Bitcoin will ease up and revolutionize the current system, a Canadian shop went ahead and started accepting Bitcoin as legit payment.

Birks Group, which is known as one of the oldest luxury jewelry retailers in Canada, recently announced that it has struck a partnership with BitPay, a U.S. -based Bitcoin payment processor, in order to bring to their customers an efficient, user-friendly and secure purchasing system. According to reports, this will be BitPay’s ‘first major implementation’ of its point-of-sale solution in the Canada.

Accepting bitcoin helps Birks Group to cater to their high-end international clients and get new customers while providing an innovative and safe payment option.

Said BitPay’s chief commercial officer, Sonny Singh.

However, Bitcoins aren’t an acceptable method of payment in all their 26 stores across Canada, at the moment this service is only available at eight of the group’s stores, which are,

  • Vancouver
  • West Hastings
  • Brinkhaus Calgary
  • Fairview Mall
  • Bloor
  • Yorkdale
  • Montreal
  • Calgary

The two stores that have recently been launched in Vancouver, in Graff and Patek Philippe, are also expected to accept cryptocurrency as a mode of payment in the near future.

And if you are guessing whether your favorite brand would be able through this new mode of payment, we have hot you covered. Here’s a list of the brands that are available for purchase through Bitcoin.

  • Rolex
  • Bulgari
  • Cartier
  • Breitling

As an internationally growing brand, we believe that BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology

Said the Birks Group president and CEO Jean-Christophe Bédos.

Other Jewelry Retailers Accepting Bitcoin

With this news, Birks Group has entered the growing list of retailers that are accepting Bitcoin in exchange for goods. Some of the U.S. based stores have been accepting Bitcoin as early as 2014; such as the Jewelry chain REEDS Jewelers. They accepted Bitcoin payments both at its online marketplace and over 60 stores across the country.

Even last year in December, one of the largest online gold dealers, APMEX, started accepting Bitcoin and it too chose BitPay. Moreover, the Pennsylvania-based Marks Jewelers formed an alliance with the e-commerce platform Shopping Cart Elite, for the purpose of accepting crypto payments, which include Bitcoin, Bitcoin Cash, Ethereum and Litecoin.

For further updates, stay tuned to BlockPublisher.

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Abeer Anwaar

Abeer holds a Bachelors degree in Media studies and covers blockchain startups for BlockPublisher. An optimist, excels in the art of the written word and swears by the joy of all things sweet. Email: abeer@blockpublisher.com or contact the editor at editor.startups@blockpublisher.com

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