This is not another post on the gender divide, it is a service to you. Are you looking to start afresh? Are you looking to launch a new business in the direction of future, are you looking for a push that tells you there is a market for your product, then oh dear goodness, you rightly trotted to this page.
You wanna sell? You want to be really good at what you do? You want to look into niches? Then you need to do one thing, and one things only. A very vital thing, if you’d like to succeed.
You need to understand women. (No trash in the comments please, about how women are so complicated and from Venus, etc, no crap)
You need to understand women because, they are neglected, you will not be doing them a favor by giving them products, but yourself one by making profits unmatched to any other business model or strategy that you could have thought about. Let us explain why, be patient, my friend, be patient.
Women live longer than men.
No matter what their profession may be, women spend when they feel like they need to/want to. They are not scared of spending savings, in fact they Women pay more for the debt they carry than men, and they don’t invest as much as men do. This means two things:
a. Women are brave.
b. They have more disposable incomes. (assuming all rest is same, wage, employment ratios etc)
Their eagerness and multi tasking abilities (thanks to the triple shift) lead women to climb the ladder sooner, (as long as the companies hiring women in your country are not an extension of patriarchy’s hands and mindless af) their salaries peak earlier than men’s and they stop at no cost. Women are ruthless. When they wish to purchase something, they make ends meet and do so. Despite social pressures, contemporary women are making things happen. So, you wanna target her, trust us.
They will understand you too. It is a rewarding relationship, believe it. Women have an eye for the finer detail in life. They are intuitive and they are loyal to ideas that win them on principle matters. Psychological research has proved it all.
Women are twice as likely to start a healthcare company and find far more consumer product companies than their male counterparts. But women who enter male-dominated industries like travel or financial services are able to see opportunities hiding in plain sight. Being a woman as a competitive advantage. Selling to women is filling a big market gap.
Women’s career has been only secondary to men’s, this is all the more reason to not to stop in a world where patriarchy has been rarely contested. They are fierce, they are sure about their goals and they have the money for it.
So go ahead & be the most advanced yet acceptable business org. Give women the support via your products. Appeal to their sensibilities and give proof of your promise via blockchain. Trust us you will have a customer base that has never been more concrete.