A human being is part of the whole called by us universe, a part limited in time and space. We experience ourselves, our thoughts and feelings as something separate from the rest – a kind of optical delusion of consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from the prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty… We shall require a substantially new manner of thinking if mankind is to survive. – Albert Einstein
The new manner is sustainability. New and improved technologies are not enough. Everything has to be fair, available to all, made for all, no damage done, all renewable, all cruelty free, all child labor free, among other things. This means that we need a collective rethinking and re-branding of ourselves, our societies and our globe. This is not a one off task, it is an ongoing and continuous system.
Businesses are profit centered. This means that they function on selling items or ideas on high prices, whilst their costs are lower than what they charge. Making a profit is not the motivation for big businesses, profit maximization is. This means that some lose moral businesses will lie to people and do anything that cuts costs and allows room for more profit. The profit margin is everything. In the status quo, people manipulate others for gains. Some things may not be vegan, but in some countries, due to a lack of law they still may be labelled as vegan. These things may make way to a country with tight legislation and still may be shelved. There is no way to actually legitimize the honest businesses and criminalize the bad ones.
Rewind, rewind, pause. ‘There is no way to .. ‘ Oh, there is. Blockchain has allowed smart contracts. Promises with proof. These are ways to verify whether a business is lying or not.
This will mean that the business must be a blockchain based one. But, as and when this becomes the norm and the mode of product demand patterns, then all businesses who are to make sales, will be a part of it, thus offer smart contracts. This makes the businesses lie-proof and honest in their claims.
Once all the crap big and small firms alike tell you are gone, the world will be a better place. The disturbing nuances will be blossoming with flowers and butterflies. Okay, too metaphorical and dreamy, even for our liking.