7 Deadly Sins that’ll make your Investors Run

A good plan, a dedicated team, solid technology, and a tangible product… despite it, all your product still goes to shit. Have you ever wondered what the secret sauce is to have a successful ICO? How can you save yourself from being the next “Shitcoin of the week?”

Crazy Website

Looks do matter, well not exactly looks but more importantly the way you present yourself. This is an important marketing strategy that we often overlook. Poor visuals, confusing user interface, low-quality graphics are ALL red flags.

If your website looks sketchy then no investor will be attracted to it. If they like what they see ONLY then they’ll be interested in knowing what you have to offer. So bring your A-game to the yard and get some money brewing.

Weak Whitepaper

The whitepaper is the backbone of the ICO. A well-structured and easy to understand the plan is what you’re looking for. It should include a detailed and well-designed plan to help investors understand what you’re aiming to do and make it easier for them to know if this is what they’re looking for.

Bad logic, errors and a generally confusing piece is a no-no from us.

Restricted Community

The bigger the community, the better. This roughly translates to the fact that you should have a bigger community. That doesn’t mean you lose your USP and try to get as many people. All you need to do is to engage people to create the hype and buzz for your ICO.

Bad Team

The team reflects a lot on your business. If you got the right people, there’s no way people won’t be interested in what you want to offer. Besides, anyone giving you money would like to know who they are working with, amirite? I mean pretty basic common sense y’all. So make sure all your team members have something to offer and something that goes along is social media presence.

Crushed Code

When someone creates a cryptocurrency, the code has to be implemented through software. So how does your code work? How smooth is it and how much has it been tested?

With increasing trust issues, thanks to our snake friends and bad relationships, it is harder to know if someone doesn’t have a hidden agenda. Moreover, everything tech related requires rigorous safety checks because somehow its harder for people to trust machines even though they are more likely to be fooled by a human.

Humans… they never learn.

Unnecessary Tokenization

From what I have observed; programmers are coming with the tokens for things that aren’t required. They delve so much into the whole digital frenzy that they forget that it needs to be in sync with the real-world marketplace.

We don’t blame you for it because we know how engaging and intriguing this whole ordeal can be but you gotta keep a check. You have to know what your creation is giving to the people more than its giving to you.

Marketing Misunderstood

More often than not, people compromise on this aspect. They focus so much on what they want to build that they forget how to make it more attractive. A beautiful coin, a catchy tagline, and an aesthetic logo can do wonders.

Good marketing is often good makeup for your project.

And, by this, we don’t mean you go compromising on your project but you can’t ignore that PR and good marketing are long-term investments that take you a long way.

Soha Ali

As vanilla as it sounds, a filmmaker in the making. Soha brings the irony out of the crypto world by contributing to the Unfiltered section of BlockPublisher. Contact the editor at editor.unfiltered@blockpublisher.com

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